Banbridge Enterprise Centre
November 30, 2023
9:00 am
Scarva Road Industrial Estate, Banbridge
ABC Business Network
Banbridge Enterprise Centre
Sara McCracken at ABC Business Network

This month's ABC Business Network meeting will take place in person and online at: Banbridge Enterprise Centre, Scarva Road Industrial Centre, Banbridge BT32 3QD


  • Room opens for networking and breakfast from 8.45am
  • Welcome from Chairperson, Turan Mirza: 9:00am
  • Brief intros from attendees (approx.1 min, depending on numbers): 9:05am
  • Talk by our guest: Sara McCracken: 9:30am
  • Q&A: 10:00am
  • Meeting close: 10:15am

Guest Speaker: Sara McCracken FCIPR MBA - PR 101: five public relations tips every business owner should know

Sara McCracken FCIPR MBA is an award-winning PR and communications specialist with more than 20 years experience in different areas including environment, health, education, politics, equestrian and agri-rural businesses. She has worked in a range of organisations - a trade union, charities, political party, membership organisations and an alpaca farm.

Sara loves developing strategies that effect change. She has worked in established businesses and new organisations at a senior level, implementing creative PR solutions and processes to manage reputation and raise profile, and can provide expert advice on a range of issues, through workshops and one to ones.

From writing press releases, pitching stories and securing media coverage, to preparing spokespeople for media interviews and political committee appearances, Sara encourages a storytelling approach to ensure key messages are heard.

Her specialities include: PR and communications, strategy development, connecting people, facilitation, events management, editing, speech writing, leadership development, media interview preparation and campaigns.

Away from work, Sara spends time with her two girls, husband and growing menagerie of Max the dog, cats, ponies, chickens and sheep in the Northern Ireland countryside.

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For further information on this meeting or the group, contact Turan Mirza, Chair of ABC Business Network

Email: chair@abcbusinessnetwork.org

Tel: 07753 23 41 77

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